This page serves individual leaders who arrive from LinkedIn or are referred by enterprise clients. Two clear options: free HLQ assessment or HEARTI Foundations. Keep copy warm, not corporate.
This is the enterprise sales page. Buyers here are CHROs, VP Talent, DEI Directors. Copy is direct and data-driven. No inspiration language.
This page serves enterprise buyers doing due diligence before a purchase or conversation. It is a credibility page. No sales language.