PrismWork Appoints Daina Middleton as Co-Founder and Chief Strategy Officer and Elects New Advisory Board Members
After a year of unprecedented growth PrismWork expands leaders to meet considerable demand from companies committed to culture and leadership transformation
PALO ALTO, CA, September 29, 2022 – PrismWork today announced it has appointed Daina Middleton as co-founder and Chief Strategy Officer. Most recently, Ms. Middleton was Chief Executive Officer of Britelite Immersive, an experience management firm acquired by a strategic partner in November 2021. As Chief Strategy Officer, Middleton’s role as an early advisor turns to execution of advancing the company’s mission to create cultures of belonging in workplaces through research, assessments, and delivery of inclusive leadership solutions.
“Daina's wealth of experience and expertise will be critical to our strategic plans for 2023 and beyond," said Lisen Stromberg, PrismWork CEO and co-founder, "She has served as an advisor since inception, helping us to align our strategic imperative with market opportunity. To have an incredible talent like Daina joining our team is directly attributed to the impactful work we have done for clients since our launch in 2021.”
“I was drawn to PrismWork's double bottom line mission because I believe high-performing, purpose-driven cultures deliver better results," said Ms. Middleton. “It delights me to formalize my relationship with PrismWork as a co-founder and Chief Strategy Officer because I deeply appreciate that our success is rooted in helping companies achieve peak performance by building sustaining cultures driven by inclusive leadership.”
In addition to the appointment of Middleton, the company also announced its certification as a Women-Owned Business, and the addition of three advisory board members:
Michael Chamberlain, Chief Marketing Officer, Out & Equal
Michael’s DE&I expertise and his success at shaping and delivering compelling inclusion solutions such as MARC (Men Advocating Real Change) when he was a leader at Catalyst, will help ensure PrismWork is at the leading edge of best-in-class culture solutions
L. Jasmine Kim, an advisor at DigiTx Partners and an EIR at Digital DX Ventures.
Jasmine’s expertise as the translator and the integrator of emerging and disruptive product and services and as a repeat start-up advisor will help PrismWork ensure product market fit and customer satisfaction.
Louise Wilke, VP, Global Corporate Communications, Sangamo Therapeutics
Formerly Global Head of Strategy and Operations, at EY, Louise brings her extensive experience in strategy and consulting to help PrismWork uplevel and expand our solutions to meet client needs.
About PrismWork:
At PrismWork, we believe Culture is THE competitive advantage. We deliver leading-edge workplace insights that provide actionable solutions designed to help companies achieve peak performance through sustainable cultures and inclusive leadership.The result? Better outcomes for ALL stakeholders.
Media Relations Contact:
Alicia Goshe
